Vice President of Vendor Relations
Geoff joined Border States in January 2019 as Vice President of Vendor Relations. He leads strategic vendor relationships as a primary contact to ensure growth and profitability initiatives are executed consistently across our three core markets — construction, industrial and utility. Geoff also is responsible for our Affiliated Distributor (AD) relationship and the associated strategies that benefit our valued vendors and customers.
He has more than 20 years senior level experience in the electrical, lighting and datacomm industry. Geoff served Philips Lighting as Director of Distributor Sales in 2012 managing the AD and Imark relationships and served on the NAED CAP Council during that time. In 2015, he was named President/CEO of Auburn Armature Incorporated (AAI) in Western New York. While at AAI, Geoff led the reorganization initiatives, due diligence process and ultimate sale of the entity.
Geoff is a graduate of the University of Connecticut with a degree in communications. He also holds certificates in strategic finance from Harvard Business School of Executive Education and sales management strategies from the University of Michigan Business School.